This actually made me clap at the end!

In this talk from L2 Innovation Forum 2010 creative director and fellow of the amazing and innovative design consultancy Frog Design Luke Williams (@lukegwilliams), gives great examples of the value of disruptive thinking applied to the creation of products and services. 

He is also the author of Disrupt: Think The Unthinkable To Spark Transformation In Your Business a book full of disruptive thinking goodness and innovation techniques. In his book Williams presents a simple five-step program to facilitate the identification of disruptive opportunities in any industry and a guide to successfully execute them. While his program focuses on integrating design principles and techniques into a business implementation, there are insights of great value that are worth to explore and apply in the social innovation blogosphere.

For more disruptive thoughts visit his site here.