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March 2, 2010

Innovation as a Learning Process: Embedding Design Thinking

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This article was published in the California Management Review from the University of California, Berkeley back in 2007. However the way it is structured is still topical and relevant to the innovation practices around the world. 

The innovation process returns to the concrete realm to generate solutions, choose the ones that best meet the imperatives, and test them with potential customers or users. This part of the innovation cycle is, perhaps, the best documented and exercised in practice. 

Based on the imperatives, which firmly connect back to the observational research, the innovation team can use a wide range of concept generation techniques to come up with alternative solutions, a well-documented set of concept selection techniques to choose the solutions they wish to take forward, and then a variety of mechanisms for soliciting feedback from potential users. 

Innovation teams must be careful not to remain isolated in either the concrete or abstract realms, but must move fluidly between them in the iterative process of innovation. 

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Filed under  //   articles   design thinking   innovation   Management  

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January 31, 2010

Tim Brown on Design Thinking for Social Innovation

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(via @daily_good)

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Filed under  //   design thinking   Jocelyn Wyatt   social innovation   Stanford Social Innovation Review   Tim Brown  

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January 25, 2010

New Book on Design Thinking and Service Design by DMI

(via: @liveworkstudio)

The president of the Design Management Institute Thomas Lockwood has recently published the book Design Thinking: Integrating Innovation, Customer Experience and Brand Value. This book is divided into three sections focused on innovation, service design and experience design. The second section has a special collaboration from UK based live|work service designers Lavrans Lovlie, Ben Reason and Chris Downs where they expand on the 'triple-bottom-line' as a measurement of the value of service design.

A great read for those seeking to improve productivity in their business and also for those who understand creativity as a source for innovation.

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Filed under  //   Ben Reason   design thinking   live|works   service design  

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December 11, 2009

Video of IDEO's Ripple Effect in India

(via @jocelynw)

 

Developed with Acumen Fund this project sought to provide drinking water to low income communities in India. For more information click here.

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Filed under  //   Acumen Fund   design thinking   IDEO  

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December 10, 2009

A conversation with design thinker Frank O. Gehry

An intimate conversation with the great architect and design thinker Frank O. Gehry that explores the way thinkers see, work and relate with design projects. He speaks about his design processes and says that what motivates him is the world of possibilities rather finding the right solution.

Specially interesting is his take on how museums deal with art, what he calls the white cube syndrome, how by clearing the space around a piece of art and putting it in a perfectly white space it becomes precious and separates it from the viewer. "If you put a great painting in a garage [...] it is still a great painting", this draws a parallel with the perception of design as a precious thing that occurs in a separate dimension from the viewers/users while in reality they are inherent to the processes and thinking of design. 

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Filed under  //   design process   design thinking   Frank O. Gehry  

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December 8, 2009

The Design of Business: A Presentation by Roger Martin

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 (via @designthinkers)

 

 

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Filed under  //   design thinking   Roger Martin  

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November 24, 2009

Jocelyn Wyatt on Design Thinking for Social Innovation

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In this paper from the Stanford Social Innovation Review Jocelyn Wyatt together with Tim Brown from IDEO review the challenges faced by design thinking in a new field that the this approach is currently exploring: the social sector. Wyatt discusses the difference between the design thinking approach for businesses and social enterprises. This piece reminds me to the work of Jim Collins in his monograph Good to Great & the Social Sectors.

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Filed under  //   design thinking   Jocelyn Wyatt   social innovation   Tim Brown  

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October 17, 2009

David Kelley: Design Thinking Can Be Learned

David Kelley, founder of IDEO and the d.school discusses the abductive reasoning behind design thinking and the evolution of the methodology in the curriculum at Stanford; how it can be applied to different disciplines such as design management and business strategy.

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Filed under  //   David Kelley   design thinking   IDEO  

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October 13, 2009

Design Thinkers Network

WENOVSKI is an open platform for sharing ideas and cross-disciplinary collaborations between creative thinkers. It is an initiative of Arne van Oosterom from the Netherlands and is a great source for the latest news in the design sector. It showcases great projects on how design can be used in different disciplines and provides a very interesting network platform to connect with people all over the world and discuss topical issues around design thinking and design impact.

Thumbs up for WENOVSKI!

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Filed under  //   design   design thinking   open platform  

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October 12, 2009

Valerie Casey on Design Thinking and Sustainability

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In this video Valerie Casey, IDEO's Digital Design Experience Leader and founder of The Designers Accord, explores three tools to create positive impact through design and change the path of the creative community top to bottom: design thinking, networking and responsibility.

Casey states that the role of designers is not longer conceived as designing objects but to create consequences instead. It is in this grey zone of consequences where the opportunity for designers to make a difference lies. The impact of the design process itself is intrinsically negative since the pure creation of objects generates waste and energy consumption. If we stretch our vision and contemplate not only the beginning of the cycle as our zone of control but the consumption of our designs (distribution/use/end of life) we then can apply a continuous stream of thinking throughout the design process and reduce the negative impact of design.

A very interesting point is that sustainability should not longer be considered as an added element of design but as an integral part of the process along with the human, technological, sustainable, organisational, business and brand factors. Casey defines sustainability as "the marriage between environmental and social impact".

 

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Filed under  //   design process   design thinking   IDEO   sustainability  

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