”But when you put all these things together, with elements from architecture, physical design, electronic technology from software, how do you actually prototype and idea for a service, and it seems that really, it’s about storytelling, it’s about narrative.”
The storytelling supports the exploration of the service idea. Through the use of simple words, the teller will illustrate the solution as it is a story. This allows the communication of the idea inside a group but also the preparation of the first sketches for the storyboard.
The storytelling leaves some blanks to be fill in by the suggestions of other stakeholders and users.
"We need service design as providers and users (and ambitious designers!)"
London based service designer Nick Marsh (@choosenick) has over five years expertise on service design and innovation. Through his work at Engine Service Design, The Design Council and Sidekick Studios Marsh has forged a great body of knowledge and insights of the practice of service design.
In this presentation from Talk & Workshop, HyperIsland in 2007, Marsh explores the necessity of new ways of approaching the development of both commercial and public services. His take on the requirements to build a strong discipline and good service design practitioners is sharp and direct, a refreshing approach if we look at the traditional theory based service development from where our current services come from.
This type of service design is what we need... NOW.
For more insightful articles and blogposts visit ChooseNick. Also if you are London based you might be interested in attending to the monthly Service Design Drinks, alternatively you can look up when and where this meetings take place in other cities.
