(via: @liveworkstudio)

The president of the Design Management Institute Thomas Lockwood has recently published the book Design Thinking: Integrating Innovation, Customer Experience and Brand Value. This book is divided into three sections focused on innovation, service design and experience design. The second section has a special collaboration from UK based live|work service designers Lavrans Lovlie, Ben Reason and Chris Downs where they expand on the 'triple-bottom-line' as a measurement of the value of service design.