In a world that is rapidly changing, we don't really know what questions to ask or whom to look for. The real challenge is to attract the people in unexpected ways to help frame, ask and answer this questions.

John Seely Brown, better known as JSB is a member of the American Academy of Arts and Sciences, a visiting scholar and advisor to the Provost at University of Southern California (USC) and the Independent Co-Chairman of the Deloitte Center for the Edge.

In this talk from the Stanford's Entrepreneurship Corner JSB discusses the lessons extreme surfing and World of Warcraft can teach the enterprise such as how sharing knowledge can reinforce the core ecosystem of organisations.  

JSB's take on the power of serendipity and how it can be harnessed is amazingly sharp and spot on. He argues that by choosing the right environments, developing the appropriate practices and enhancing our serendipity preparedness we can shape serendipity in order to maximise its potential.

You can find more of his innovative ideas in his latest book The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things In Motion.