”But when you put all these things together, with elements from architecture, physical design, electronic technology from software, how do you actually prototype and idea for a service, and it seems that really, it’s about storytelling, it’s about narrative.”

The storytelling supports the exploration of the service idea. Through the use of simple words, the teller will illustrate the solution as it is a story. This allows the communication of the idea inside a group but also the preparation of the first sketches for the storyboard.

The storytelling leaves some blanks to be fill in by the suggestions of other stakeholders and users.