In this talk Stanford d.school co-founder George Kembel gives interesting insights about how we can awake creativity. He explores different ways to take advantage of creative approaches to problem solving in any discipline.

Being creative doesn't mean to be able to draw or posess any specific aesthetic (artistic) skill but to be able to explore as many ways as possible to reach a good result either in a product development project or a service design.

Creative approaches like design thinking are used to increase the efficiency of the processes: Empathy can inform the problem definition phase and prototyping can help you learn.