A conversation about Design Thinking
(via businessweek.com)
In this podcast Tim Brown discusses in his own words the concepts explored in his soon to be published book Changed by Design about Design Thinking and its impact in the new approaches to the design discipline. He talks about IDEO's approach to the application of design thinking to social innovation outside conventional business.
When asked about 'what is the coolest product in the market?' it is specially interesting and extremely inspiring when he cites a service instead of a tangible object. Another great example of the shift from product constraint design culture to the develop of an integral thinking around cultural issues that challenge the discipline.
