In this short interview Roger Martin from the Rotman School of Management skims through different concepts present in the design process like intuition and rapid prototyping. The latest is a powerful means to generate small series of proofs of the progress of processes throughout the development of projects. It also provides help to figure out some missing pieces of the innovation puzzle. 

The implementation of rapid prototyping in the development of products, services or user experiences has a huge impact on the achievement of great and innovative results. Innovation is an essential element that feeds and nurtures the originality levels of any organisation.

Martin also discusses the importance of failure in the design process. There is always great value in the discovery of what does or has not worked along the process, therefore the need of increasing the tolerance to failure in order to learn from it and succeed. Only failing you are able to develop or improve the necessary skills to learn and succeed.